2021 has been anything but a typical year in the world of Automotive. Between inventory shortages and COVID-19 variants, we continue to prove not only how resilient we are as a collective, but how we can individually evolve and grow in the midst of the chaos. At Roadster, we have a lot to be thankful … Continue reading Year in Review
By now, we all know that digital retailing is here to stay. According to our latest Dealer Impact Study, run in May 2021 in conjunction with NADA, 86% of car buyers completed some part of the transaction online. Why such a high rate of adoption? Today’s customers expect to be able to buy everything online, … Continue reading Modern Retail’s Next Chapter: Reducing Friction
If there is anything we have learned over the past year, it’s that the automotive industry is filled with some of the most resilient people on the planet. Foot traffic dwindles, and we lean into our digital showrooms. Inventory issues from the factory? We pivot our attention to the used car market. Auction vehicles hard … Continue reading Digital Retailing is Not DIY
We know how difficult it is to source inventory right now. Dealers are faced with challenges ranging from chip issues at the factories to fierce competition at the auctions. While digital retailing is not the silver bullet, there are many Roadster products and features that can help you meet customer demand while cars are in … Continue reading 7 Ways We Can Help You Weather the Inventory Shortage
We recently ran a contest to recognize employees who are driving their dealership’s sales experience forward in key categories. Though we received many impressive nominations, the following folks truly really went the “Extra Mile” — earning our accolades and a $100 Amazon gift card. Read about them below and take inspiration from their award-winning strategies. … Continue reading Extra Mile Contest: Winning Sales Strategies
I was asked recently why some dealerships are wildly successful with digital retailing and others are not. It was a fair question and one that a lot of dealers who onboarded with a digital retailing solution over the past few months are probably asking themselves right now. Immediately, people start to pontificate during these discussions … Continue reading The Missing Ingredient in digital retailing is YOU!
Coming Soon! Buy Flow We’re restructuring the customer buy flow with fewer steps to encourage customers to go further down the funnel. Time consuming tasks will be optional. A more streamlined and simplified checkout flow will reduce friction, resulting in increased customer engagement and higher completion rates. We’re also moving F&I to the front and … Continue reading Coming Soon! Fall Update: Express Storefront
We recently updated our Customers Tab in Dealer Admin to provide agents with an even better user experience — one that makes it easier and more efficient for them to view all customer activity and take the next steps: Instead of scrolling through a long list of Saved Deals, they’re now grouped together by VIN … Continue reading Product Update: Our Customers Tab just got better.
Having a Specials Page within your Express Store is a great way to boost SEO and is a perfect landing page for your marketing campaigns. Pulled directly from the vehicles available in your inventory feed, this new page will automatically display your OEM lease and finance specials. Customers can click on any vehicle to learn … Continue reading Roadster Product Update: Express Store Specials Page
So much has changed over the past three months in the automotive retail world. Depending on the state or municipality you examine, things have looked and will continue to look very different, but overall, it’s been tough sledding to say the least. Sales in most markets are depressed and large numbers of staff have been … Continue reading Selling Cars in the New Normal