I was asked recently why some dealerships are wildly successful with digital retailing and others are not. It was a fair question and one that a lot of dealers who onboarded with a digital retailing solution over the past few months are probably asking themselves right now. Immediately, people start to pontificate during these discussions … Continue reading The Missing Ingredient in digital retailing is YOU!
Coming Soon! Buy Flow We’re restructuring the customer buy flow with fewer steps to encourage customers to go further down the funnel. Time consuming tasks will be optional. A more streamlined and simplified checkout flow will reduce friction, resulting in increased customer engagement and higher completion rates. We’re also moving F&I to the front and … Continue reading Coming Soon! Fall Update: Express Storefront
We recently updated our Customers Tab in Dealer Admin to provide agents with an even better user experience — one that makes it easier and more efficient for them to view all customer activity and take the next steps: Instead of scrolling through a long list of Saved Deals, they’re now grouped together by VIN … Continue reading Product Update: Our Customers Tab just got better.
Having a Specials Page within your Express Store is a great way to boost SEO and is a perfect landing page for your marketing campaigns. Pulled directly from the vehicles available in your inventory feed, this new page will automatically display your OEM lease and finance specials. Customers can click on any vehicle to learn … Continue reading Roadster Product Update: Express Store Specials Page
So much has changed over the past three months in the automotive retail world. Depending on the state or municipality you examine, things have looked and will continue to look very different, but overall, it’s been tough sledding to say the least. Sales in most markets are depressed and large numbers of staff have been … Continue reading Selling Cars in the New Normal
Our newly redesigned Customers tab is replacing the Leads tab in Roadster Dealer Admin. This is the first of many enhancements designed to provide sales agents with a complete view of a customer’s car-buying journey. All of the customer’s online and in-store activity will be organized in one aggregated view under the “Activity” section: leads, … Continue reading Roadster Product Update: Hello, Customers Tab!
In today’s upside-down world, companies are navigating how to engage, connect, and recognize their remote employees during some of the most tumultuous times we have ever endured. Whether it’s through company-wide fitness challenges, contests for the best zoom backgrounds, gift box deliveries, or recognizing weekly MVP players, organizations are focusing their efforts to both prioritize … Continue reading Staying DRIVEN in a virtual world
Your Express Storefront is packed with ways to help you sell remotely during this unprecedented time. To make it easy, here are 5 key features we recommend doubling down on as you navigate the road ahead. Making an informed decision is a critical aspect of the online car buying experience, especially now when every penny … Continue reading 5 Express Store Features to Help You During COVID-19
It has been 20 days since the world as we knew it was pulled out from underneath us. So many devastating things are happening to people I know and care deeply about, both on a personal and professional level. Local businesses have been shut down and people are being laid off or furloughed, many of … Continue reading COVID-19 Impact: Catastrophizing or Optimizing?
NADA is always a whirlwind for everyone involved — meetings, networking, workshops, parties, and more. So what should we make of it all? When someone asks, how was NADA, what will we all say? Now that I am back home and no longer experiencing the Las Vegas haze, I have had time to reflect. #NADA2020 … Continue reading NADA Recap: It Smells Like Progress