Want Millennial Employees? Create an Apple Like Experience.

There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.

Doubling Down: Roadster’s Consumer First Approach to Selling Cars

What does a startup from Silicon Valley know about the automotive industry? Nothing — and that’s the point. If you had asked me 3 years ago if I thought we would be partnering with Longo Toyota, the largest dealership in the world, I would have found it hard to wrap my mind around. So, today’s … Continue reading Doubling Down: Roadster’s Consumer First Approach to Selling Cars

2017 Retail Trends & Their Impact on Automotive

It’s a New Year and everyone is buzzing about nascent trends that will go mainstream over the next 12 months. Nowhere is this more apparent than in the ever-evolving retail space. The important thing to remember is that the retail evolution is completely driven by consumer demand; Expectations from experiences in one category, translating to … Continue reading 2017 Retail Trends & Their Impact on Automotive

Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce

As the founder of Shopstyle in the mid 2000s and now Founder and CEO of automotive ecommerce platform, Roadster, I have been involved in the evolution of ecommerce for some time.  I have seen consumers go from skepticism – “I would never buy clothes without trying them on” – to acquiring most of their closet … Continue reading Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce