There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.
What does a startup from Silicon Valley know about the automotive industry? Nothing — and that’s the point. If you had asked me 3 years ago if I thought we would be partnering with Longo Toyota, the largest dealership in the world, I would have found it hard to wrap my mind around. So, today’s … Continue reading Doubling Down: Roadster’s Consumer First Approach to Selling Cars
New dealership model threats & what to do about them I was fortunate enough to present at Driving Sales President’s Club last month on the topic of New Dealership Model Threats. What I found fascinating about the experience was just how “in the know” all of the attendees were about the need for their dealerships … Continue reading Technology Is Not Enough
It’s a New Year and everyone is buzzing about nascent trends that will go mainstream over the next 12 months. Nowhere is this more apparent than in the ever-evolving retail space. The important thing to remember is that the retail evolution is completely driven by consumer demand; Expectations from experiences in one category, translating to … Continue reading 2017 Retail Trends & Their Impact on Automotive
The future of mobility as imagined by Ideo The future of mobility is sexy– Google started its Self-Driving Car Project a short 7 years ago, and now, OEMs are launching their own autonomous vehicle initiatives, while ride sharing giants Uber & Lyft are also getting into the game. Who will win the race and what … Continue reading Forget the Future of Mobility, Modernize the Now
As the founder of Shopstyle in the mid 2000s and now Founder and CEO of automotive ecommerce platform, Roadster, I have been involved in the evolution of ecommerce for some time. I have seen consumers go from skepticism – “I would never buy clothes without trying them on” – to acquiring most of their closet … Continue reading Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce
Approximately 30% of all new car sales in the U.S. this year have been leases. That number has been steadily rising since the recovery from the financial crisis in 2009. The reason for this increase is primarily economic. Shoppers want to keep their payments lower by only financing a portion of the purchase price, and … Continue reading The Technology Case for Leasing Your Next New Car