5 ways dealers have shaped Roadster (and why we are grateful)

The holidays are upon us, and like most companies, we are putting a bow on the year– reflecting on our successes and challenges so that we can be an even better collective organization in the years to come. One thing that rang true in this reflection was how impactful our partnerships have been and how grateful we are for each and every one. Continue reading 5 ways dealers have shaped Roadster (and why we are grateful)

The True Cost of Your Revolving Door

Technology advancements have helped many industries increase efficiency and reduce employee headcount. In some cases, new technology has introduced efficiencies that did not exist before– think Starbucks mobile ordering or doctor’s appointments via video call. Some retail technologies have moved tasks that previously required a trained professional into the consumer’s hands–such as self-checkout at the … Continue reading The True Cost of Your Revolving Door

Omnichannel Commerce – The New Norm of Car Buying

Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and more customers are going online to complete at least some portion of the car buying experience. As a result, the role of the dealer is changing, too. To stay competitive, progressive dealerships … Continue reading Omnichannel Commerce – The New Norm of Car Buying

Want Millennial Employees? Create an Apple Like Experience.

There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.

Doubling Down: Roadster’s Consumer First Approach to Selling Cars

What does a startup from Silicon Valley know about the automotive industry? Nothing — and that’s the point. If you had asked me 3 years ago if I thought we would be partnering with Longo Toyota, the largest dealership in the world, I would have found it hard to wrap my mind around. So, today’s … Continue reading Doubling Down: Roadster’s Consumer First Approach to Selling Cars