Digital Retailing can make your sales personnel three to four times more efficient. This is hard to believe, but it is true. The magic is based on the principle that parallel is better than sequential. Simply put, it is better to work effectively with a large number of customers in parallel, rather than sequentially focusing … Continue reading Work Smart, Sell More. A Story Of Omnichannel Efficiency.
The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes. The DRM is effectively the dealership’s “digital retailing champion,” establishing clear objectives in conjunction with the Dealer Principal and/or General Manager. Continue reading WARNING: The Most Important Position At Your Dealership Remains Unfilled
Digital retailing is a platform for your employees to use in improving and streamlining your sales process; it is not going to rain sales on its own. Continue reading Digital Retailing Is Not A Marketing Expense!
Customer satisfaction significantly drops every time the salesperson leaves the customer’s side. Continue reading Please Don’t Leave Me: The Upside to Sales Empowerment
The holidays are upon us, and like most companies, we are putting a bow on the year– reflecting on our successes and challenges so that we can be an even better collective organization in the years to come. One thing that rang true in this reflection was how impactful our partnerships have been and how grateful we are for each and every one. Continue reading 5 ways dealers have shaped Roadster (and why we are grateful)
Technology advancements have helped many industries increase efficiency and reduce employee headcount. In some cases, new technology has introduced efficiencies that did not exist before– think Starbucks mobile ordering or doctor’s appointments via video call. Some retail technologies have moved tasks that previously required a trained professional into the consumer’s hands–such as self-checkout at the … Continue reading The True Cost of Your Revolving Door
A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy
Remember the old adage “You get out of it what you put into it?” Tiger Woods is a great example of this. He believes wholeheartedly in putting in the effort and logging your time to get the results. In fact, after the U.S. lost the Ryder Cup at Le Golf National, Woods said he had … Continue reading Becoming a Digital Dealership: The path to omnichannel retail success
Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and more customers are going online to complete at least some portion of the car buying experience. As a result, the role of the dealer is changing, too. To stay competitive, progressive dealerships … Continue reading Omnichannel Commerce – The New Norm of Car Buying
If you read my latest blog post, you will remember my Starbucks analogy. What if you ordered your coffee on the Starbucks app, just to find out that you still had to get in line when you got to the store? Wouldn’t that be frustrating? While there are elements of the online purchase that still … Continue reading The Elephant in the Digital Showroom: The Sales Process Evolution