The Elephant in the Digital Showroom: The Sales Process Evolution
If you read my latest blog post, you will remember my Starbucks analogy. What if you ordered your coffee on the Starbucks app, just to find out that you still had to get in line when you got to the store? Wouldn’t that be frustrating? While there are elements of the online purchase that still … Continue reading The Elephant in the Digital Showroom: The Sales Process Evolution
