We recently updated our Customers Tab in Dealer Admin to provide agents with an even better user experience — one that makes it easier and more efficient for them to view all customer activity and take the next steps:
- Instead of scrolling through a long list of Saved Deals, they’re now grouped together by VIN and collapsible so that agents can see all of the VINs a customer is interested in at a glance.
- We’ve moved the Activity section higher up on the page to allow agents to quickly view welcome inquiries, credit approvals, trade estimates, and other customer and agent actions.
- It’s now easier than ever to add an internal note or to message the customer right from the Activity section, and see it instantly in the Activity feed.
The reorganization of this information makes it more accessible, more digestible and more actionable for your agents, enabling them to work smarter, not harder. Keep an eye out for more Customers Tab improvements to come in the next few months.
We know how important F&I products are to a dealership’s profitability. That’s why when a customer clicks “Buy This Car” on the VDP, they’ll now see an overlay that asks them if they would like to add a service and protection plan, if they haven’t already. This strategy is often utilized by ecommerce sites to remind customers to protect their purchase and gives you another opportunity to boost your backend profit.
To help your customers find vehicles that are within their reach, we’ve added the ability for them to self-select their credit score on the Express Store Search Results Page (SRP). When setting their search criteria, they can choose from among five different credit tiers, ranging from “challenged” to “excellent,” and their search results will display vehicles within their budget.
We encourage agents to utilize this feature when guiding customers through the online or in-store shopping experience. By steering customers towards vehicles they are more likely to afford, they can create a better shopping experience and increase customers’ likelihood to purchase.