By now, we all know that digital retailing is here to stay. According to our latest Dealer Impact Study, run in May 2021 in conjunction with NADA, 86% of car buyers completed some part of the transaction online. Why such a high rate of adoption? Today’s customers expect to be able to buy everything online, … Continue reading Modern Retail’s Next Chapter: Reducing Friction
If there is anything we have learned over the past year, it’s that the automotive industry is filled with some of the most resilient people on the planet. Foot traffic dwindles, and we lean into our digital showrooms. Inventory issues from the factory? We pivot our attention to the used car market. Auction vehicles hard … Continue reading Digital Retailing is Not DIY
We know how difficult it is to source inventory right now. Dealers are faced with challenges ranging from chip issues at the factories to fierce competition at the auctions. While digital retailing is not the silver bullet, there are many Roadster products and features that can help you meet customer demand while cars are in … Continue reading 7 Ways We Can Help You Weather the Inventory Shortage
We recently ran a contest to recognize employees who are driving their dealership’s sales experience forward in key categories. Though we received many impressive nominations, the following folks truly really went the “Extra Mile” — earning our accolades and a $100 Amazon gift card. Read about them below and take inspiration from their award-winning strategies. … Continue reading Extra Mile Contest: Winning Sales Strategies
I was asked recently why some dealerships are wildly successful with digital retailing and others are not. It was a fair question and one that a lot of dealers who onboarded with a digital retailing solution over the past few months are probably asking themselves right now. Immediately, people start to pontificate during these discussions … Continue reading The Missing Ingredient in digital retailing is YOU!
It has been 20 days since the world as we knew it was pulled out from underneath us. So many devastating things are happening to people I know and care deeply about, both on a personal and professional level. Local businesses have been shut down and people are being laid off or furloughed, many of … Continue reading COVID-19 Impact: Catastrophizing or Optimizing?
NADA is always a whirlwind for everyone involved — meetings, networking, workshops, parties, and more. So what should we make of it all? When someone asks, how was NADA, what will we all say? Now that I am back home and no longer experiencing the Las Vegas haze, I have had time to reflect. #NADA2020 … Continue reading NADA Recap: It Smells Like Progress
In a world where it feels like every industry pundit has provided their 2020 predictions, we wanted to hear directly from those who hold the purse strings — dealer executives responsible for running dealership operations day in and day out. So, we interviewed some of our top dealer partners to see what they had to … Continue reading Top Automotive Retail Predictions for 2020
Ready for digital retailing? The assessment provides an output of three simple readiness classifications: High Readiness, Moderate Readiness, and Low Readiness. It covers areas such as your current website offerings, pricing strategy, belief systems, team structures and processes for change management. Continue reading Digital Retailing: 10% Technology, 90% Process
When you think of amazing omnichannel experiences, do Walmart, Target, Best Buy and Apple make the top of your list? They did for the 1,000 people we surveyed who regularly shop both online and in-store. The goal of the survey was to understand which industries provide omnichannel shoppers across the country the best and worst … Continue reading Omnichannel Retail And Its Impact On Loyalty