Coming Soon! Buy Flow We’re restructuring the customer buy flow with fewer steps to encourage customers to go further down the funnel. Time consuming tasks will be optional. A more streamlined and simplified checkout flow will reduce friction, resulting in increased customer engagement and higher completion rates. We’re also moving F&I to the front and … Continue reading Coming Soon! Fall Update: Express Storefront
We recently updated our Customers Tab in Dealer Admin to provide agents with an even better user experience — one that makes it easier and more efficient for them to view all customer activity and take the next steps: Instead of scrolling through a long list of Saved Deals, they’re now grouped together by VIN … Continue reading Product Update: Our Customers Tab just got better.
Having a Specials Page within your Express Store is a great way to boost SEO and is a perfect landing page for your marketing campaigns. Pulled directly from the vehicles available in your inventory feed, this new page will automatically display your OEM lease and finance specials. Customers can click on any vehicle to learn … Continue reading Roadster Product Update: Express Store Specials Page
Our newly redesigned Customers tab is replacing the Leads tab in Roadster Dealer Admin. This is the first of many enhancements designed to provide sales agents with a complete view of a customer’s car-buying journey. All of the customer’s online and in-store activity will be organized in one aggregated view under the “Activity” section: leads, … Continue reading Roadster Product Update: Hello, Customers Tab!
Your Express Storefront is packed with ways to help you sell remotely during this unprecedented time. To make it easy, here are 5 key features we recommend doubling down on as you navigate the road ahead. Making an informed decision is a critical aspect of the online car buying experience, especially now when every penny … Continue reading 5 Express Store Features to Help You During COVID-19
We aren’t your typical Silicon Valley startup. No foosball tables, free lunches, or company trips to tropical destinations. We are a small but mighty team trying to drive massive change in the auto industry. That’s why we are so proud to have been named one of the 2020 Best Workplaces in the Bay Area. Great … Continue reading Roadster Proud: Best Workplaces in the Bay Area 2020
At Roadster we are driven to modernize the car buying & selling process for everyone involved. So much so in fact that DRIVEN is the acronym that represents our culture and defines the values we live each and every day—Roadster employees are dedicated, real, inclusive, visionary, empowering & well.. never boring! We hire for these … Continue reading DRIVEN to help our local communities
The 2019 NADA Workforce Study is underway as we speak, but while we wait for it to be published, you can review what is happening inside your own dealership. My colleague, Mohamed Desouky, wrote a post recently on the True Cost of Your Revolving Door that can help you calculate this for your store. If … Continue reading 8 Tips To Help Reduce Employee Turnover
The holidays are upon us, and like most companies, we are putting a bow on the year– reflecting on our successes and challenges so that we can be an even better collective organization in the years to come. One thing that rang true in this reflection was how impactful our partnerships have been and how grateful we are for each and every one. Continue reading 5 ways dealers have shaped Roadster (and why we are grateful)
A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy