Omnichannel Commerce – The New Norm of Car Buying

Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and more customers are going online to complete at least some portion of the car buying experience. As a result, the role of the dealer is changing, too. To stay competitive, progressive dealerships … Continue reading Omnichannel Commerce – The New Norm of Car Buying

Want Millennial Employees? Create an Apple Like Experience.

There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.

Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce

As the founder of Shopstyle in the mid 2000s and now Founder and CEO of automotive ecommerce platform, Roadster, I have been involved in the evolution of ecommerce for some time.  I have seen consumers go from skepticism – “I would never buy clothes without trying them on” – to acquiring most of their closet … Continue reading Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce