A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy
Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and more customers are going online to complete at least some portion of the car buying experience. As a result, the role of the dealer is changing, too. To stay competitive, progressive dealerships … Continue reading Omnichannel Commerce – The New Norm of Car Buying
There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.
As the founder of Shopstyle in the mid 2000s and now Founder and CEO of automotive ecommerce platform, Roadster, I have been involved in the evolution of ecommerce for some time. I have seen consumers go from skepticism – “I would never buy clothes without trying them on” – to acquiring most of their closet … Continue reading Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce
Approximately 30% of all new car sales in the U.S. this year have been leases. That number has been steadily rising since the recovery from the financial crisis in 2009. The reason for this increase is primarily economic. Shoppers want to keep their payments lower by only financing a portion of the purchase price, and … Continue reading The Technology Case for Leasing Your Next New Car
A big thank you to everyone who has told their friends and family about Roadster over the past few months. It’s such a great feeling to meet new people who have learned about us from past customers. It motivates us even more to do our best. Before we tell you our big news, one last … Continue reading Sharing is Now Easy with Roadster!
At Roadster Concierge, I discuss leasing with clients every day. Clients that have not leased before will often say something like, “I don’t want to make payments for 3 years and have nothing at the end.” The truth is you will be able to keep thousands in your pocket and have more flexibility. Here is … Continue reading Why Leasing Makes Sense