So much has changed over the past three months in the automotive retail world. Depending on the state or municipality you examine, things have looked and will continue to look very different, but overall, it’s been tough sledding to say the least. Sales in most markets are depressed and large numbers of staff have been … Continue reading Selling Cars in the New Normal
The way cars have been bought and sold across the globe has not changed in decades. Sure, the internet arrived in the late 90s and provided consumers with improved levels of information and transparency, but the actual process of purchasing a car has not really changed significantly. That is, until very recently. Two new industry … Continue reading The Automotive Retail Revolution Is Well Under Way. Can Traditional Dealers Blaze A New Path?
Digital Retailing can make your sales personnel three to four times more efficient. This is hard to believe, but it is true. The magic is based on the principle that parallel is better than sequential. Simply put, it is better to work effectively with a large number of customers in parallel, rather than sequentially focusing … Continue reading Work Smart, Sell More. A Story Of Omnichannel Efficiency.
The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes. The DRM is effectively the dealership’s “digital retailing champion,” establishing clear objectives in conjunction with the Dealer Principal and/or General Manager. Continue reading WARNING: The Most Important Position At Your Dealership Remains Unfilled
Digital retailing is a platform for your employees to use in improving and streamlining your sales process; it is not going to rain sales on its own. Continue reading Digital Retailing Is Not A Marketing Expense!
The future of mobility as imagined by Ideo The future of mobility is sexy– Google started its Self-Driving Car Project a short 7 years ago, and now, OEMs are launching their own autonomous vehicle initiatives, while ride sharing giants Uber & Lyft are also getting into the game. Who will win the race and what … Continue reading Forget the Future of Mobility, Modernize the Now
Attention Roadster shoppers! Roadster now offers two buying options, Roadster Express and Roadster Concierge. Our recently launched service, Roadster Express, is available for popular vehicles that are in strong supply at dealers. Roadster Concierge will continue to be available for any vehicle, including models with limited dealer inventory. Both services dramatically improve the new car buying … Continue reading Roadster Introduces Roadster Express – 100% Online Car Shopping
At Roadster, we see all types of car shoppers in the market every day. Each person comes to Roadster with their own experiences and preconceived notions about car shopping. Unfortunately for all of them, buying a new car is either a dreaded undertaking or analogous to doing battle. We aim to change these feelings for … Continue reading Roadster Optimized: The Five Ways We help You Save
If you are like most people, you have at one time or another heard a friend, family member or colleague say that the lease deal they just got was “such a good deal.” You then wondered if you should lease your next car. But leasing seems so complicated, right? The terminology is confusing. Money factor, … Continue reading Unsure About Leasing a Car? Roadster Demystifies Leasing!