A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy
It’s a New Year and everyone is buzzing about nascent trends that will go mainstream over the next 12 months. Nowhere is this more apparent than in the ever-evolving retail space. The important thing to remember is that the retail evolution is completely driven by consumer demand; Expectations from experiences in one category, translating to … Continue reading 2017 Retail Trends & Their Impact on Automotive
Attention Roadster shoppers! Roadster now offers two buying options, Roadster Express and Roadster Concierge. Our recently launched service, Roadster Express, is available for popular vehicles that are in strong supply at dealers. Roadster Concierge will continue to be available for any vehicle, including models with limited dealer inventory. Both services dramatically improve the new car buying … Continue reading Roadster Introduces Roadster Express – 100% Online Car Shopping
Used cars are typically the most profitable sales for dealers on a car-by-car basis, largely because shoppers spend all of their time and energy on securing the best possible deal for their new car purchase, while underestimating the potential value of their trade-in.
Roadster.com is re-inventing the used car trade-in process much like it re-invented new car buying. Now you can trade in your car stress-free and get a great deal. Continue reading Trading in Your Old Car? Consider Three Ways to Go
At Roadster, we see all types of car shoppers in the market every day. Each person comes to Roadster with their own experiences and preconceived notions about car shopping. Unfortunately for all of them, buying a new car is either a dreaded undertaking or analogous to doing battle. We aim to change these feelings for … Continue reading Roadster Optimized: The Five Ways We help You Save
The stereotypical image of a Silicon Valley entrepreneur is the young impetuous upstart who turns the Internet world on its head with a brilliant piece of code. Think Facebook’s Mark Zuckerberg, Snapchat’s Evan Spiegel, or the young Google Guys. The only problem is that it’s mostly a myth. That’s why it’s so refreshing to encounter … Continue reading Roadster’s Andy Moss: A Different Kind of Silicon Valley Entrepreneur
A big thank you to everyone who has told their friends and family about Roadster over the past few months. It’s such a great feeling to meet new people who have learned about us from past customers. It motivates us even more to do our best. Before we tell you our big news, one last … Continue reading Sharing is Now Easy with Roadster!