There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.
What does a startup from Silicon Valley know about the automotive industry? Nothing — and that’s the point. If you had asked me 3 years ago if I thought we would be partnering with Longo Toyota, the largest dealership in the world, I would have found it hard to wrap my mind around. So, today’s … Continue reading Doubling Down: Roadster’s Consumer First Approach to Selling Cars
It’s a New Year and everyone is buzzing about nascent trends that will go mainstream over the next 12 months. Nowhere is this more apparent than in the ever-evolving retail space. The important thing to remember is that the retail evolution is completely driven by consumer demand; Expectations from experiences in one category, translating to … Continue reading 2017 Retail Trends & Their Impact on Automotive
The future of mobility as imagined by Ideo The future of mobility is sexy– Google started its Self-Driving Car Project a short 7 years ago, and now, OEMs are launching their own autonomous vehicle initiatives, while ride sharing giants Uber & Lyft are also getting into the game. Who will win the race and what … Continue reading Forget the Future of Mobility, Modernize the Now