If there is anything we have learned over the past year, it’s that the automotive industry is filled with some of the most resilient people on the planet. Foot traffic dwindles, and we lean into our digital showrooms. Inventory issues from the factory? We pivot our attention to the used car market. Auction vehicles hard … Continue reading Digital Retailing is Not DIY
Coming Soon! Buy Flow We’re restructuring the customer buy flow with fewer steps to encourage customers to go further down the funnel. Time consuming tasks will be optional. A more streamlined and simplified checkout flow will reduce friction, resulting in increased customer engagement and higher completion rates. We’re also moving F&I to the front and … Continue reading Coming Soon! Fall Update: Express Storefront
We recently updated our Customers Tab in Dealer Admin to provide agents with an even better user experience — one that makes it easier and more efficient for them to view all customer activity and take the next steps: Instead of scrolling through a long list of Saved Deals, they’re now grouped together by VIN … Continue reading Product Update: Our Customers Tab just got better.
So much has changed over the past three months in the automotive retail world. Depending on the state or municipality you examine, things have looked and will continue to look very different, but overall, it’s been tough sledding to say the least. Sales in most markets are depressed and large numbers of staff have been … Continue reading Selling Cars in the New Normal
NADA is always a whirlwind for everyone involved — meetings, networking, workshops, parties, and more. So what should we make of it all? When someone asks, how was NADA, what will we all say? Now that I am back home and no longer experiencing the Las Vegas haze, I have had time to reflect. #NADA2020 … Continue reading NADA Recap: It Smells Like Progress
In a world where it feels like every industry pundit has provided their 2020 predictions, we wanted to hear directly from those who hold the purse strings — dealer executives responsible for running dealership operations day in and day out. So, we interviewed some of our top dealer partners to see what they had to … Continue reading Top Automotive Retail Predictions for 2020
Ready for digital retailing? The assessment provides an output of three simple readiness classifications: High Readiness, Moderate Readiness, and Low Readiness. It covers areas such as your current website offerings, pricing strategy, belief systems, team structures and processes for change management. Continue reading Digital Retailing: 10% Technology, 90% Process
When you think of amazing omnichannel experiences, do Walmart, Target, Best Buy and Apple make the top of your list? They did for the 1,000 people we surveyed who regularly shop both online and in-store. The goal of the survey was to understand which industries provide omnichannel shoppers across the country the best and worst … Continue reading Omnichannel Retail And Its Impact On Loyalty
The 2019 NADA Workforce Study is underway as we speak, but while we wait for it to be published, you can review what is happening inside your own dealership. My colleague, Mohamed Desouky, wrote a post recently on the True Cost of Your Revolving Door that can help you calculate this for your store. If … Continue reading 8 Tips To Help Reduce Employee Turnover
Digital Retailing can make your sales personnel three to four times more efficient. This is hard to believe, but it is true. The magic is based on the principle that parallel is better than sequential. Simply put, it is better to work effectively with a large number of customers in parallel, rather than sequentially focusing … Continue reading Work Smart, Sell More. A Story Of Omnichannel Efficiency.