Technology advancements have helped many industries increase efficiency and reduce employee headcount. In some cases, new technology has introduced efficiencies that did not exist before– think Starbucks mobile ordering or doctor’s appointments via video call. Some retail technologies have moved tasks that previously required a trained professional into the consumer’s hands–such as self-checkout at the … Continue reading The True Cost of Your Revolving Door
A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy
There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.
What does a startup from Silicon Valley know about the automotive industry? Nothing — and that’s the point. If you had asked me 3 years ago if I thought we would be partnering with Longo Toyota, the largest dealership in the world, I would have found it hard to wrap my mind around. So, today’s … Continue reading Doubling Down: Roadster’s Consumer First Approach to Selling Cars
It’s a New Year and everyone is buzzing about nascent trends that will go mainstream over the next 12 months. Nowhere is this more apparent than in the ever-evolving retail space. The important thing to remember is that the retail evolution is completely driven by consumer demand; Expectations from experiences in one category, translating to … Continue reading 2017 Retail Trends & Their Impact on Automotive
The future of mobility as imagined by Ideo The future of mobility is sexy– Google started its Self-Driving Car Project a short 7 years ago, and now, OEMs are launching their own autonomous vehicle initiatives, while ride sharing giants Uber & Lyft are also getting into the game. Who will win the race and what … Continue reading Forget the Future of Mobility, Modernize the Now