Technology advancements have helped many industries increase efficiency and reduce employee headcount. In some cases, new technology has introduced efficiencies that did not exist before– think Starbucks mobile ordering or doctor’s appointments via video call. Some retail technologies have moved tasks that previously required a trained professional into the consumer’s hands–such as self-checkout at the … Continue reading The True Cost of Your Revolving Door
A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy
New dealership model threats & what to do about them I was fortunate enough to present at Driving Sales President’s Club last month on the topic of New Dealership Model Threats. What I found fascinating about the experience was just how “in the know” all of the attendees were about the need for their dealerships … Continue reading Technology Is Not Enough
Approximately 30% of all new car sales in the U.S. this year have been leases. That number has been steadily rising since the recovery from the financial crisis in 2009. The reason for this increase is primarily economic. Shoppers want to keep their payments lower by only financing a portion of the purchase price, and … Continue reading The Technology Case for Leasing Your Next New Car
Attention Roadster shoppers! Roadster now offers two buying options, Roadster Express and Roadster Concierge. Our recently launched service, Roadster Express, is available for popular vehicles that are in strong supply at dealers. Roadster Concierge will continue to be available for any vehicle, including models with limited dealer inventory. Both services dramatically improve the new car buying … Continue reading Roadster Introduces Roadster Express – 100% Online Car Shopping
Used cars are typically the most profitable sales for dealers on a car-by-car basis, largely because shoppers spend all of their time and energy on securing the best possible deal for their new car purchase, while underestimating the potential value of their trade-in.
Roadster.com is re-inventing the used car trade-in process much like it re-invented new car buying. Now you can trade in your car stress-free and get a great deal. Continue reading Trading in Your Old Car? Consider Three Ways to Go
At Roadster, we see all types of car shoppers in the market every day. Each person comes to Roadster with their own experiences and preconceived notions about car shopping. Unfortunately for all of them, buying a new car is either a dreaded undertaking or analogous to doing battle. We aim to change these feelings for … Continue reading Roadster Optimized: The Five Ways We help You Save
The revelations of Volkswagen’s Dieselgate scandal shocked the world last week. How could a company of VW’s size and reputation deliberately deceive the government and breathing public about emissions from 11 million vehicles? As the sting of such a violation wears off, you might wonder what it means for car shoppers simply wanting affordable clean … Continue reading A Car Shopper’s Guide to the Volkswagen Diesel Scandal
If you are like most people, you have at one time or another heard a friend, family member or colleague say that the lease deal they just got was “such a good deal.” You then wondered if you should lease your next car. But leasing seems so complicated, right? The terminology is confusing. Money factor, … Continue reading Unsure About Leasing a Car? Roadster Demystifies Leasing!
Ever wonder why there’s an onslaught of car deals and specials for Memorial Day, Fourth of July, Labor Day, and the December holiday season? That’s because the dealership’s main goal is: to get you in the door. And its best shot at bringing you in for a visit is when you are off work, during … Continue reading The Best Time to Buy a Car? Anytime!