Ready for digital retailing? The assessment provides an output of three simple readiness classifications: High Readiness, Moderate Readiness, and Low Readiness. It covers areas such as your current website offerings, pricing strategy, belief systems, team structures and processes for change management. Continue reading Digital Retailing: 10% Technology, 90% Process
The 2019 NADA Workforce Study is underway as we speak, but while we wait for it to be published, you can review what is happening inside your own dealership. My colleague, Mohamed Desouky, wrote a post recently on the True Cost of Your Revolving Door that can help you calculate this for your store. If … Continue reading 8 Tips To Help Reduce Employee Turnover
Digital Retailing can make your sales personnel three to four times more efficient. This is hard to believe, but it is true. The magic is based on the principle that parallel is better than sequential. Simply put, it is better to work effectively with a large number of customers in parallel, rather than sequentially focusing … Continue reading Work Smart, Sell More. A Story Of Omnichannel Efficiency.
Digital retailing is a platform for your employees to use in improving and streamlining your sales process; it is not going to rain sales on its own. Continue reading Digital Retailing Is Not A Marketing Expense!
Technology advancements have helped many industries increase efficiency and reduce employee headcount. In some cases, new technology has introduced efficiencies that did not exist before– think Starbucks mobile ordering or doctor’s appointments via video call. Some retail technologies have moved tasks that previously required a trained professional into the consumer’s hands–such as self-checkout at the … Continue reading The True Cost of Your Revolving Door
A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy
New dealership model threats & what to do about them I was fortunate enough to present at Driving Sales President’s Club last month on the topic of New Dealership Model Threats. What I found fascinating about the experience was just how “in the know” all of the attendees were about the need for their dealerships … Continue reading Technology Is Not Enough
Approximately 30% of all new car sales in the U.S. this year have been leases. That number has been steadily rising since the recovery from the financial crisis in 2009. The reason for this increase is primarily economic. Shoppers want to keep their payments lower by only financing a portion of the purchase price, and … Continue reading The Technology Case for Leasing Your Next New Car
Attention Roadster shoppers! Roadster now offers two buying options, Roadster Express and Roadster Concierge. Our recently launched service, Roadster Express, is available for popular vehicles that are in strong supply at dealers. Roadster Concierge will continue to be available for any vehicle, including models with limited dealer inventory. Both services dramatically improve the new car buying … Continue reading Roadster Introduces Roadster Express – 100% Online Car Shopping
Used cars are typically the most profitable sales for dealers on a car-by-car basis, largely because shoppers spend all of their time and energy on securing the best possible deal for their new car purchase, while underestimating the potential value of their trade-in.
Roadster.com is re-inventing the used car trade-in process much like it re-invented new car buying. Now you can trade in your car stress-free and get a great deal. Continue reading Trading in Your Old Car? Consider Three Ways to Go