I was asked recently why some dealerships are wildly successful with digital retailing and others are not. It was a fair question and one that a lot of dealers who onboarded with a digital retailing solution over the past few months are probably asking themselves right now. Immediately, people start to pontificate during these discussions … Continue reading The Missing Ingredient in digital retailing is YOU!
It has been 20 days since the world as we knew it was pulled out from underneath us. So many devastating things are happening to people I know and care deeply about, both on a personal and professional level. Local businesses have been shut down and people are being laid off or furloughed, many of … Continue reading COVID-19 Impact: Catastrophizing or Optimizing?
NADA is always a whirlwind for everyone involved — meetings, networking, workshops, parties, and more. So what should we make of it all? When someone asks, how was NADA, what will we all say? Now that I am back home and no longer experiencing the Las Vegas haze, I have had time to reflect. #NADA2020 … Continue reading NADA Recap: It Smells Like Progress
Ready for digital retailing? The assessment provides an output of three simple readiness classifications: High Readiness, Moderate Readiness, and Low Readiness. It covers areas such as your current website offerings, pricing strategy, belief systems, team structures and processes for change management. Continue reading Digital Retailing: 10% Technology, 90% Process
The way cars have been bought and sold across the globe has not changed in decades. Sure, the internet arrived in the late 90s and provided consumers with improved levels of information and transparency, but the actual process of purchasing a car has not really changed significantly. That is, until very recently. Two new industry … Continue reading The Automotive Retail Revolution Is Well Under Way. Can Traditional Dealers Blaze A New Path?
When you think of amazing omnichannel experiences, do Walmart, Target, Best Buy and Apple make the top of your list? They did for the 1,000 people we surveyed who regularly shop both online and in-store. The goal of the survey was to understand which industries provide omnichannel shoppers across the country the best and worst … Continue reading Omnichannel Retail And Its Impact On Loyalty
A few weeks ago, our COO Rudi Thun wrote a blog post on the most important role in dealerships that often goes unfulfilled. He called it a Digital Retail Manager, but call it whatever makes sense to you—it is about having someone with the political capital to drive process change across all departments within the … Continue reading Every Visionary Needs A Champion. The 4x Power Of Champions.
The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes. The DRM is effectively the dealership’s “digital retailing champion,” establishing clear objectives in conjunction with the Dealer Principal and/or General Manager. Continue reading WARNING: The Most Important Position At Your Dealership Remains Unfilled
Customer satisfaction significantly drops every time the salesperson leaves the customer’s side. Continue reading Please Don’t Leave Me: The Upside to Sales Empowerment
The holidays are upon us, and like most companies, we are putting a bow on the year– reflecting on our successes and challenges so that we can be an even better collective organization in the years to come. One thing that rang true in this reflection was how impactful our partnerships have been and how grateful we are for each and every one. Continue reading 5 ways dealers have shaped Roadster (and why we are grateful)