WARNING: The Most Important Position At Your Dealership Remains Unfilled

The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes. The DRM is effectively the dealership’s “digital retailing champion,” establishing clear objectives in conjunction with the Dealer Principal and/or General Manager. Continue reading WARNING: The Most Important Position At Your Dealership Remains Unfilled

5 ways dealers have shaped Roadster (and why we are grateful)

The holidays are upon us, and like most companies, we are putting a bow on the year– reflecting on our successes and challenges so that we can be an even better collective organization in the years to come. One thing that rang true in this reflection was how impactful our partnerships have been and how grateful we are for each and every one. Continue reading 5 ways dealers have shaped Roadster (and why we are grateful)

Omnichannel Commerce – The New Norm of Car Buying

Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and more customers are going online to complete at least some portion of the car buying experience. As a result, the role of the dealer is changing, too. To stay competitive, progressive dealerships … Continue reading Omnichannel Commerce – The New Norm of Car Buying

Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce

As the founder of Shopstyle in the mid 2000s and now Founder and CEO of automotive ecommerce platform, Roadster, I have been involved in the evolution of ecommerce for some time.  I have seen consumers go from skepticism – “I would never buy clothes without trying them on” – to acquiring most of their closet … Continue reading Car buying needs a modern makeover 7 reasons to adopt automotive ecommerce

Back-To-School Car Buying Advice: Let a Pro Negotiate on Your Behalf

Where did the summer go? It seems like only yesterday that we were wrapping up the last school year and getting ready for a summer vacation—and now the stress of gearing up for endless kinder-schlepping is already upon us. Nerves are further frayed if you have a teenage kid who is a new driver. Buying … Continue reading Back-To-School Car Buying Advice: Let a Pro Negotiate on Your Behalf