A go-to-market strategy goes beyond just a marketing message and where you spend your ad dollars, it fuels everything you do — the value proposition to your customers, how you treat your employees, how you are seen in the community — and it touches every part of your business. Continue reading Does The Food Match Your Menu? Developing a Go-To-Market Strategy
Remember the old adage “You get out of it what you put into it?” Tiger Woods is a great example of this. He believes wholeheartedly in putting in the effort and logging your time to get the results. In fact, after the U.S. lost the Ryder Cup at Le Golf National, Woods said he had … Continue reading Becoming a Digital Dealership: The path to omnichannel retail success
Car-buying behavior is changing, driven by customers’ desire for modern convenience. Much like the way they shop for most anything else, more and more customers are going online to complete at least some portion of the car buying experience. As a result, the role of the dealer is changing, too. To stay competitive, progressive dealerships … Continue reading Omnichannel Commerce – The New Norm of Car Buying
If you read my latest blog post, you will remember my Starbucks analogy. What if you ordered your coffee on the Starbucks app, just to find out that you still had to get in line when you got to the store? Wouldn’t that be frustrating? While there are elements of the online purchase that still … Continue reading The Elephant in the Digital Showroom: The Sales Process Evolution
Last week my daughter needed a yellow shirt for a school dance performance. Instead of heading to the store that evening, I turned to Amazon and had it ordered in less than 5 minutes flat. And when I picked up my coffee at Starbucks the next morning, I ordered it on their mobile app so … Continue reading Time is the New Currency: The Importance of Omnichannel Retail
There have been many studies about millennial car buying behavior over the years. In fact, one such study states that millennials come into the car buying experience with a much more positive attitude than their older counterparts. However, their Amazon like expectations kick in quickly and they become frustrated by the lack of transparency and … Continue reading Want Millennial Employees? Create an Apple Like Experience.
What does a startup from Silicon Valley know about the automotive industry? Nothing — and that’s the point. If you had asked me 3 years ago if I thought we would be partnering with Longo Toyota, the largest dealership in the world, I would have found it hard to wrap my mind around. So, today’s … Continue reading Doubling Down: Roadster’s Consumer First Approach to Selling Cars
New dealership model threats & what to do about them I was fortunate enough to present at Driving Sales President’s Club last month on the topic of New Dealership Model Threats. What I found fascinating about the experience was just how “in the know” all of the attendees were about the need for their dealerships … Continue reading Technology Is Not Enough
It’s a New Year and everyone is buzzing about nascent trends that will go mainstream over the next 12 months. Nowhere is this more apparent than in the ever-evolving retail space. The important thing to remember is that the retail evolution is completely driven by consumer demand; Expectations from experiences in one category, translating to … Continue reading 2017 Retail Trends & Their Impact on Automotive
The future of mobility as imagined by Ideo The future of mobility is sexy– Google started its Self-Driving Car Project a short 7 years ago, and now, OEMs are launching their own autonomous vehicle initiatives, while ride sharing giants Uber & Lyft are also getting into the game. Who will win the race and what … Continue reading Forget the Future of Mobility, Modernize the Now
