There’s nothing that says the holidays are upon us like long return lines at a major retail outlet such as Walmart. I recently found my son’s bike with a flat tire. Since there are no bike shops in our town, I, reluctantly, headed over to Walmart to buy a couple of items to fix it. … Continue reading The Best Omnichannel Experience You’ve Never Heard Of!
Ready for digital retailing? The assessment provides an output of three simple readiness classifications: High Readiness, Moderate Readiness, and Low Readiness. It covers areas such as your current website offerings, pricing strategy, belief systems, team structures and processes for change management. Continue reading Digital Retailing: 10% Technology, 90% Process
The way cars have been bought and sold across the globe has not changed in decades. Sure, the internet arrived in the late 90s and provided consumers with improved levels of information and transparency, but the actual process of purchasing a car has not really changed significantly. That is, until very recently. Two new industry … Continue reading The Automotive Retail Revolution Is Well Under Way. Can Traditional Dealers Blaze A New Path?
Digital Retailing can make your sales personnel three to four times more efficient. This is hard to believe, but it is true. The magic is based on the principle that parallel is better than sequential. Simply put, it is better to work effectively with a large number of customers in parallel, rather than sequentially focusing … Continue reading Work Smart, Sell More. A Story Of Omnichannel Efficiency.
The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes. The DRM is effectively the dealership’s “digital retailing champion,” establishing clear objectives in conjunction with the Dealer Principal and/or General Manager. Continue reading WARNING: The Most Important Position At Your Dealership Remains Unfilled
Digital retailing is a platform for your employees to use in improving and streamlining your sales process; it is not going to rain sales on its own. Continue reading Digital Retailing Is Not A Marketing Expense!