The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes. The DRM is effectively the dealership’s “digital retailing champion,” establishing clear objectives in conjunction with the Dealer Principal and/or General Manager. Continue reading WARNING: The Most Important Position At Your Dealership Remains Unfilled
Digital retailing is a platform for your employees to use in improving and streamlining your sales process; it is not going to rain sales on its own. Continue reading Digital Retailing Is Not A Marketing Expense!