When you think of amazing omnichannel experiences, do Walmart, Target, Best Buy and Apple make the top of your list? They did for the 1,000 people we surveyed who regularly shop both online and in-store. The goal of the survey was to understand which industries provide omnichannel shoppers across the country the best and worst … Continue reading Omnichannel Retail And Its Impact On Loyalty
Digital Retailing can make your sales personnel three to four times more efficient. This is hard to believe, but it is true. The magic is based on the principle that parallel is better than sequential. Simply put, it is better to work effectively with a large number of customers in parallel, rather than sequentially focusing … Continue reading Work Smart, Sell More. A Story Of Omnichannel Efficiency.
The Digital Retail Manager (DRM) will spearhead the dealership’s transition to, and administration of, digital retailing technology and related processes. The DRM is effectively the dealership’s “digital retailing champion,” establishing clear objectives in conjunction with the Dealer Principal and/or General Manager. Continue reading WARNING: The Most Important Position At Your Dealership Remains Unfilled
Digital retailing is a platform for your employees to use in improving and streamlining your sales process; it is not going to rain sales on its own. Continue reading Digital Retailing Is Not A Marketing Expense!